Forever Now - Strategy & Implementation
For more information contact:
Jerry Woodcock
Forever Now
1145 S. Rifle Circle
Aurora, Co. 80017
303-570-8004
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Forever Now is in an excellent market
position to attract funds due to our
competitive edge. The ability to provide
shelter for the general population, troubled
and pregnant teenagers, single mothers
and the indigent is part of our mission and
vision. Additionally, as new structures are
built that upgrade the community's
appearance, we can provide job training in
construction and service industries and
assist our clients in developing the
necessary skills for independence.
Forever Now will be active in their marketing campaign to increase the target
clients' awareness of the organization and its facilities, as well as to increase
visibility within the community to aid fundraising efforts, and to acquire
referrals from other community service agencies.
Competitive Edge
Forever Now stands apart from other non-profits because, just as its
structure, the Haven House, showcases an open-aired, well-balanced living
space, it will create an extremely positive environment with its open-ended,
non-judgmental program. With the help of our management staff, the
defenseless and helpless will be guided to find their own personal power to
overcome whatever obstacles they encounter.
Marketing Strategy
Forever Now plans to market its services by setting up locations in the inner
cities of Los Angeles, Denver, St. Louis, San Francisco and Miami and
gradually spread out as resources allow. Utilization of traditional
word-of-mouth sources (friends, family, etc) will also be used, as well as
various internet marketing tools. Our website will utilize online public
relation events and affiliate programs to enhance the awareness of the
general public.
Fundraising Strategy
Forever Now will depend on many private institutions and the government
for grants and other organizations for donations. Dependence on more than
one source will allow for overall budget increase and decrease the reliance
on any one source. Funding from organizations is usually immediate, while
applying for grants is timely.